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Marketing business plan Questions and answers Neville Nkhoma Student number

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Marketing business plan
Questions and answers
Neville Nkhoma
Student number: 2002770

Introduction
In this assignment, I am going to address the aspect in regards of what type of a business I do own ,hence why it also does differ from many other hotel by what it offers, I am going to talk about why it is to unique than any other business, swot analysis to be followed-up with market concepts and feasibility study ; that will incorporate very huge ideas of the property itself.

Body
Business plan: in this summary, a hotel identified as Top hills lodge located in Ruimsig; it is a type of company that not only provides healthy food and beverages, it also offers health and wellness Centre to reinstall peoples health( even for those who are already healthy). It mainly targets young to old people where it is not restricted to demographics, before the business is established these are the important factors to consider, finances for budgeting to purchase the required equipment e.g. , food and beverages, utilities, generator , table sets, kitchen sets, land space which are the most common expenses that need lot of budgeting . For incomes, memberships, savings, selling assets, bank loans, salary and wages. The income and expenses will determine money in and out of the business and how much the business has made and how much it has lost. The uniqueness about this name is that no other company has a name like this one; hence the difference is that it has segmented sections where people can seek for health which it promotes
Feasibility study: this is a study that does assess and evaluate projects potential for success, how objectives are seen is very vital factor for the lenders and investors in their institutions. 2 examples of feasibility studies that can help with start my business is; operations feasibility: it does include taking a study to analyze and decide whether the organization needs meet up to complete project, which means that as an organization we come up with the plan of how the business will operate. These are step on how it will operate, it will be opening from breakfast from 6:45 until 9:00 am, then lunch 12:00- 13:45 dinner 6 pm to 8 pm, each of the shifts for those eating hours will only contain few staff, to reduce boredom. For recreational activities the recreation center for gym will open from 5 to 6 pm. The rest of the recreation Centre for activities start at 9 am- 17:45 pm closing early due to safety reasons. Scheduling feasibility: the lodge will have , department for task that each employee should be responsible for to complete their tasks, from Monday to sundaySWOT ANALYSIS:
Strengths
Healthy eating restaurant
Staff for each shift breakfast, lunch and dinner
Reducing staff turn over
Open to all demographics
Implements its own menu for people on specific diets
Gives more recreational options
Open and closes hours Weaknesses
Workers work every day and only get off days anytime each week
Salaries and wages given to staff
Absenteeism at work can be a wary
Finding out where employees best fit and how often to rotate job, due to some wanting to stay in there department
Trying to please as many customers can be an issue, due to the facilities building
Opportunities
Recruiting staff from outside
Bring in new ideas
Develop new skills
Advancing to the next stage
Training to do the job
Doing more extensive research and building up solutions Threats
Competitions
Losing staff
Finding the right external recruits
Figuring out the price that you sell the product
Trust issues
Maintaining a position
Marketing concept: 7 PS, this is an idea where you analyze guest needs and wants, by how you can exceed them
Process: before a product is invented, it goes through stages of technology preparation. food and beverage , food is chopped, cut into slices and then it is throwing in oven or pots where it is cooked until ready , beverage coffee beans filtered in machine to make coffee.

Product: very tangible good which is very appealing to the guest , that’s the main P which draws their attention, they can touch it and have admiration for it, food and beverage can be served on plates and glasses, for recreation it is the service intangible which can be provided and then can touch some physical goods.

Packaging: this is important to consider, packing helps to maintain the shape , temperature or other useful need, to prevent any damage, the shape of the package and color appeals to the guest as well.

Place: the stock of goods will be delivered at Top Hills Lodge, once it has been order from the suppliers and then they will be checked before being stored in each department.

Promotions: my products and services will be advertised via, billboards, social media, television, newspapers and pan flits, to create awareness to people who I am targeting.

People: have staff approaching the customers, by letting them give in formation, handing out panflits, also questionnaires to ask question, to get the interest of them to influence their choices.

Price: how much you sell your product and service, influences the choice for guest, they do not just judge on quantity ,but the quality whether or note it it worth they buy
Conclusion
It is always beneficial to influence customers about healthy eating and living a healthy life style, that is why health centers were established to reduce boredom, it is free for all demographics and ages.

Business card

Name ; Neville
Hotel; top hills lodge
Locations: Ruimsig
Number: 0629414890
EMAIL: [email protected]
Briefing
Hope you enjoy your stay, remember to invite your friends and let them know about top hills
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