OnePlus has focused on 4 Major segments which are:-
1)Geographical Segmentation:-OnePlus is aiming for regional segments so that it is easier to reach the local population and gain brand equity. They have also opened online channels all round the world so that they could provide quality product services and also update all the innovations.
2) Demographic Segmentation :- There is no segmentation as such, that’s because they have been focusing on all age groups with the same type of mobile phones.
3) Psychographic Segmentation :-OnePlus has a value proposition for technology enthusiasts, nerds and geeks.
4) Benefit Segmentation :- OnePlus offers advanced hardware, pleasant design, great specifications, various number of applications for different needs and wants, kow price makes this phone very attractive.