There are a few recommendations that related and supported with the clear explaination about the Starbuck Coffee Company. First and foremost, Starbuck Coffee must retain their inventiveness in order to stay relevant. It is important to keep the high quality of each beverage of their companies. For examples, maintain the quality or the ingredient for each coffee itself.
Secondly, to stay competitive, they need to expand geographically by adding new cafes in understand areas. Sometimes Asia can be mistakenly seen as one culture by outsiders. It can be true somehow, yet to be successful in the region. The countries in Asia are totally different when it comes to culture, value, religion or tastes. Many Asian prefer to tea especially in China, a country of devoted tea drinkers who do not take readily to the taste of coffee. Starbucks should set different strategies and approaches for each market to make Starbucks’s experience to be part of the culture.
Next, they need to expand its consumer packaged goods business, leveraging its global brand awareness. To achieve growth and making profits, Starbucks started to go international. International connections can build a strong foreign presence which helps to increase brand recognition and also increase the domestic business. The more stores Starbucks has around the world, the more loyalty and familiarity can be built among its existing and potential customers.
Last but not least, to be a real global company, Starbucks can participate in or support local events, helping education in developing countries or community activities so that it can enhance its public relationship with those international markets. In most markets, once it is perceived as a true partner or caretaker, its growth strategy might work just as in US market. For instance, venturing the charity in term of educational.