Visual Representation of Music Cheng Lap Yi

Visual Representation of Music
Cheng Lap Yi (Felix)musician characteristic:
musician is also often consider as a interest in hong kong,
but it is a popular interest in Hong Kong. There number of musician
related people is huge, there is a lot of music student
and teacher exist. Music student often use their free time
to learn and practice it, therefore if the exhibition want
to attract then need to in a holiday. On the other hand
music teacher often is freelance they time is flexible.
They have the following characteristic confidence,
practice, modesty, patience, creativity.

sociologist/social activist characteristic:
Sociologist is very much different from the above
audience, they come not for the exhibits or the music
content? they come only for the deep meaning.
Therefore they only considerate as a potential audience,
if the off-site promotion can not express the concept of
revealed the deep meaning of music they most likely will
not come. But they characteristic very suitable for the
exhibition.They have the following characteristic
heightened situational awareness, emotional intelligence,
empathy, media savvy, selflessness.

conclusion of audience:
The above audience have some common characteristic such
observant, heightened situational awareness, creativity, logical
, confidence and optimistic. Those are the element crucial
the exhibition, the audience need good observant and situational
awareness to find out the sequence. Required creativity and logical
to concatenation the meaning. And last need confidence and
optimistic to accept new and different view from other.And the
exhibition should take place in a holiday season with no major event
happen, in the meantime it should take place in a location common
for the above audience.2.3 Audience:
audience motivation:
Base on the category of topic and the exhibits type,
I can the conclusion of the target audience will be
those how interested on music, art and design; and
possibility value. Therefore main audience of the
exhibition will be designer, artist, musician, sociologist
and student of those aspect. Because they are highly
related to the topic or the exhibits, so they will want
to come to the exhibition see they interested exhibits;
and possibility learn more about it .

designer characteristic:
Designer is a career in hong kong the minimum age
for qualified be a designer or a design student is about
16. The career of design in hong kong often include
overtime work, it require energy and strength so there
are not many old age in the industry 35-40 is the max.
Although designer often OT but they work is per job
base, when it not the working season they are
relatively free to relax. They have the following
characteristic optimistic, logical thinking, good at
socializing, demanding, confidence.

artist characteristic:
Artist or art related people often consider as a
interest in hong kong, so the age of it is very windy.But
as the exhibition require comprehension to a certain
extent, therefore the age can not too young as last 16.
On the other hand there are no upper age limit for this
audience. And the time for artist is relatively free, they
can do whatever they want every day. But artist often
have some place they like to go when the have time.
They have the following characteristic brave, never
give up, ambitious, observant, creative.2.2 Content:
what topic of content:
This project is about the visual representation of music, accordingly
the exhibits will be highly related to music. And because music
have long be exist and it have a intimate relationship with the visual.
It is impossible to display all the related exhibits, due to the fact that
the range will be unbelievably wide. On the other hand the purpose
of the exhibition is to change the audience attitude and perception
towards music and encourage they to learn more about music.
Therefore the exhibits i showcasing need to be relatable by the
audience, and they can easily get more information on themselves.
As a result i will only focus on modern music visual representation
in the exhibition.

what type of content:
It is true than arrow down the topic to only modern music visual
can make the exhibits be more consistent. But it will not help the
fact that the exhibits is still very wide. Modern music visual not
only include those old-school thing such as poster, painting,
,outfit etc. it also include lighting, video such modern thing.
But overall all the about can sum up as design and art related.

how to categorize it:
However the project is about the deep meaning of music, and
considering the diversity of music.Each independent song can
have his own meaning, it is impossible to talk about it each by
each. But base on the search i dose and with my interpretation
modern music deep meaning can roughly divided into
commercials, metaphorical, subculture and pure enjoyment.
And each can be further break down to more specific thing.

commercials:
commercial music have the intent to profit in some form or
fashion, the commercialize music will affect how the song
can be use; and the ownership of the music attribute to the
company. The company don’t need to respect the wishes
of the artist.(Commercial vs Non-Commercial Music,musicbed.com. 2018) commercial music often
mention partying, drinking, and sex, and the song will be
very much have a good hook, appealing lyrics and short
but fast produce. But this all very technical the only think
we need to know is commercial music is about consumption
and popularity. Consequently now most of the pop music
can be considered as commercial music, because it share
the same value; and is support by big company. Therefore
there are no specific type of music in this classify, only what
popular and about consumption and popularity. But their
visual is very easy to recognize, music video, accessories is
the more effective way to expression it.

metaphorical:
Music is the expression of a lot of thing mood, idea, style etc.
but the expression of music often be very metaphorical.
Musician like to hide the implication when it talk about some
controversial thing, so that the true will only convert to those
take time with the song. On the other hand some time music
are very conceptual, musician will experiment different thing
in their music. And due to the fact that the above think is very
intangible visual be come the perfect way to expression it,
because it take time to understand it painting, poster , cover
and such be come the most common way for it. And in my
opinion jazz is the best example, due to the era it in and the
atmosphere of the society in that time. Jazz is a music of
freedom and it is a black music, as a result it talk a lot about
society, equality etc. But at that time black people is in a
lower class they facing serious suppress, so jazz will hide the
true implication in the surface of brisk and joy mood.

subculture:
Although a lot of music like to expression himself latently,
but when it come to some universal value music become
obvious for example rock. Rock expressing love and
peace, it antagonism the government attitude war. In
order to widely and deeply promotion their idea, they
choose a way of expression people can follow. The
singer use their outfit and action to encourage people
to join they.

enjoyment:
Indeed music often have a lot of meaning and message
in it. But there still some music are pure only expression
mood, and only want people to enjoy the music; such
as electronic dance music is don’t have lyrics only rhythm.
And because it lack of lyrics and meaning, the visual
representation of it is very simple; it only service the
purpose of enhance and extend the mood. So that
lighting is the most common way for it due to it simplicity.
And some time only some time EDM will also use outfit
to further expression and extend the feel of future.

conclusion of content:
The content of the exhibition will be mainly focus on art and
design. But have a classification of metaphorical, commercials,
subculture and enjoyment. The exhibits will most likely be tangible
and visually.

2 Design Problem:

2.1Type:

What is visual of music
Music is a aural medium and is intangible, but music have
a intimate relationship with the visual. What can be consider
as the visual of music, album cover, poster, or the singer; the
answer is all of it. No matter which kind of representation of
music, fundamentally they all are the extension of the
expression of the music such as a mood and emotions.
But music himself is a from of from of expression all along,
so what is the significance of the visual, why music need
to have a visual representation.

Why the visual
“Scientifically speaking hearing and vision have an
synesthesia senses resonate.There is evidence that
demonstrates matches between music and colors
that are mediated by emotional associations.
Usually faster music in the major mode is related to
color choices that are more saturated, lighter, and
yellower whereas lower, minor music is related the
opposite pattern.”(A Visual Representation of Music,Universidad de Costa Rica. 2014) But music is
more than only mood and emotions, music is art
music life. Music often is the passageway of the
appeal for people , they complaint, expression
different thing bemused. Therefore music is the history
and value of people. And the vision is the more
direct way to expression it.

What kind of exhibition
Base on the above information as a result the
exhibition will be highly related to the heritage,
culture, art and design of music. And it will more
likely be a temporary museum exhibition.

Purpose:
The purpose of this exhibition is to change the audience attitude
and perception towards music,by express and explain the
deep meaning of music through the visual. The finally goals is
to promote the history and value behind music and hopefully
people will enjoy and appreciate music in a different perspective

conclusion of type:
The exhibition will be a art and design base heritage
and culture exhibition. Have the intention to impart
knowledge & change opinion, attitude and perception
of music.

1 Introduction topic:
Music is a aural medium and is intangible, but music have a intimate
relationship with the visual. What can be consider as the visual of music,
album cover, poster, or the singer; the answer is all of it. No matter which
kind of representation of music, fundamentally they all are the extension
of the expression of the music.But music himself is a from of expression all
along, so what is the significance of the visual, why music need to have a
visual representation. it come down to what define music it is the
melodic the lyric or the rhythm, those thing are interchangeable. you
can gave a rapper a classical beat the song will still consider a rap,
all of the style is just a way of deliver. Is the history and the value define
music, cause music is art and art is life. The visual is the more direct way
to express and explain your life beside word, and the choice of visual can
deliver way more than you expect.

This project will more likely be a heritage and culture exhibition.
The purpose of this project is to change the audience attitude
and perception towards music,by express and explain the
deep meaning of music through the visual. The goals is to
make people more appreciate music and enjoyment music
in a different way. The exhibition will showcase some painting,
poster, album cover, outfit etc. Therefore the audience of the
exhibition will mainly be designer, artist, musician and student
of those aspect. Base on the above information the exhibition
will be a temporary museum exhibition, in some venue highly
relate to design or music. In the future i will analysis the topic
more in-depth and shrink drop it to several classify. And specify
the relationship between the class and type of music